Saturday, 11 October 2014

Airline Updates: Etihad Airways

Etihad Airways Unveils New Partnership Program, Air Seychelles Included


Etihad Airways has unveiled Etihad Airways Partners, a new brand which brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.

Initially, six airlines will participate in the new partnership - airberlin, Air Serbia, Air Seychelles, India’s Jet Airways, Darwin Airline, and Etihad Airways. 


However, any airline can become an Etihad Airways Partner even if it is part of an existing alliance, such as airberlin, which is a member of one world.

The key emphasis for Etihad Airways Partners is a strong commercial partnership and shared values.

James Hogan, President and Chief Executive Officer of Etihad Airways, said “We are broadening our business model to articulate and define a partner proposition for like-minded airlines which will result in synergies and efficiencies for participating airlines on the one side, and enhanced network choice, service and frequent flyer benefits for the consumer on the other.



(Left to right): Maurizio Merlo, CEO Darwin Airline; Wolfgang Prock-Schauer, CEO airberlin; James Hogan, President and CEO Etihad Airways; Cramer Ball, CEO Jet Airways; Dane Kondić, CEO Air Serbia, Manoj Papa, CEO Air Seychelles; celebrate the launch of Etihad Airways Partners.


Mr Hogan said Etihad Airways Partners differed from legacy airline alliances by offering benefits well beyond pure commercial cooperation.

“The potential for network alignment to maximise flight connectivity for passengers, together with a shared passion for superior service, are central to the ethos of the Etihad Airways Partner concept,” he said.

Key components will include:
·         Enhanced network and frequent flyer benefits giving consumers more choice
·         Common focus on service and quality
·         Partnership opportunities for all airlines