Wednesday, 15 April 2015

Industry Updates: Escapades Seychelles

Escapades Seychelles tourism roadshow hits Reunion Island

When the Seychelles Tourism Office in Europe, under the auspices of its Director Bernadette Willemin, introduced the concept “Escapades Seychelles,” it contributed positively to raise Seychelles’ visibility in France and Europe. 

“Escapades Seychelles,” moving into different cities and towns, reaching out to travel agents selling Seychelles and its products, has reached Reunion Island and its cities of St. Pierre and St. Denis. 

It was at St. Pierre, that “Escapades Seychelles” started at Villa Deslisle with Mrs. Willemin’s presentation of “Seychelles… another world,” an opportunity for her to lead the travel agents based at St. Pierre and La Possession on a voyage of discovery of the destination. 

A panoply of Seychelles; its history, its geography, its population and its amenities combined to make Seychelles an island destination of reference for travelers in search of a unique experience, were highlighted in the presentation. 

Opening the road show, and destination and product training, Alain St.Ange, Minister for Tourism and Culture, re-assured the travel agents on Reunion Island of Seychelles’ support to provide hands-on and adequate information to sell Seychelles as an Island destination. 

“Seychelles is perceived in Reunion as an expensive destination. On the ground, the situation is totally different. We want to work with you to break this perception and ensure the right message gets to the right clients,” the minister said. 

Sherin Naiken, the Chief Executive of the Seychelles Tourism Board, thanked Muta Voyage, Yes We Can, Air Voyages, Marines Voyages, Milles Tours, and Welcome Vacances, for responding positively to the Seychelles Tourism Board’s call to increase their market share of bookings to the Seychelles islands. 

Travel agents on Reunion Island selling Seychelles as a market destination believe the lack of information on Seychelles and its products is not healthy for the growth of the market. In 2013, Marines Voyages started booking for Seychelles. Dany Hoarau, its representative attending the training session and road show, said interest for Reunion Island travelers to visit Seychelles is growing. “We sell an average of ten packages to Seychelles every month. When we started, there were more bookings for big hotels, but gradually the travelers are turning to the small hotel establishments,” said Dany Hoarau.

Seychelles-based travel agents, Creole Travel Services, Mason's Travel, and 7 Degrees South, together with hotel establishments Les Lauriers Eco hotel and restaurant, AVANI Seychelles Barbarons resort and spa, Le Duc de Praslin and Coral Strand Smart Choice hotel, L’Hirondelle Self Catering Guest House, Ocean Jewels Resort, Patatran Village, and ten hotels represented by Pure Seychelles were overwhelmed with the road show experience as face-to-face discussions with travel agents brought a personal touch to the products they marketed on Reunion Island.

At the end of the St. Pierre road show and destination and product training, five Reunion Island travel agents walked away with a free airline ticket, sponsored by Air Austral, for an educational tour in Seychelles.   |

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