WEF Global Travel & Tourism Report 2015 Places Seychelles in 2nd. Position in Eastern & Southern Africa
In the recently published World Economic Forum’s Travel & Tourism Competitiveness report for 2015, Seychelles has scored highly across a range of indices to win second position in the Eastern and Southern Africa category behind only the recognised power house of the continent, South Africa.
The benchmarks employed in the report included prioritisation of T&T, international openness, price competitiveness, environmental sustainability, air transport infrastructure, ground and port infrastructures, tourist service infrastructure, natural resources and cultural resources and business travel.
In the same report, high-scoring Seychelles won 2nd place, finding itself above 3rd placed Mauritius, 5th placed Kenya, 7th placed Tanzania and 9th placed Zambia out of a total of 18 countries.
“This report clearly shows the underlying strength of Seychelles’ tourism and the fact that, despite our small size and that of our tourism budget, we continue to punch way above our weight, second only to mighty South Africa,” stated the Minister for Tourism & Culture Alain St. Ange.
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Seychelles has also recovered well from the crippling loss of Air Seychelles’ direct services to Europe which now look set to be recommenced to Paris in mid-2015 under the current Air Seychelles/Etihad partnership offering a potential boost to tourist figures.
“What we must never lose sight of is the fact that tourism is not one dimensional. Successful tourism has many components which need to work in harmony to be effective.Tourism is not just about clever marketing because today’s discerning tourist is armed with an arsenal of tools to assist them in making the right choice for their hard-earned vacation: Trip Advisor; Facebook; Twitter; Wayne and a whole suite of other social media platforms that exist to provide them with the latest information and peer-generated reviews about tourism products the world over. What is of paramount importance to the success of our tourism is that the quality of the product matches our marketing of it,” added Alain St. Ange.
Sherin Naiken, the CEO of the Seychelles Tourism Board went on to outline certain of the challenges being faced by the industry such as the prohibitive cost of inter-island transportation which undermines the viability of island-hopping, one of Seychelles’ key selling points. Also, the excessive pricing of add-ons by accommodation establishments and service providers such as charging over SCR100 for locally-bottled water.
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The Ministry of Tourism & Culture has also commented on the fact that all the possible negative happenings in Seychelles, the destination that is promoted as the holiday paradise, is today being disseminated to the world for all to know and this immaterial if this news tarnishes the image of the same Seychelles in the world of tourism.
[ This article, by Wolfgang H. Thome, originally appeared on ATC News - Read the original, click here. ]
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