Tuesday, 23 February 2016

Industry News

Seychelles Establishes Hub in Johannesburg to Target South African Travellers

The Seychelles Tourism Board (STB) is set on gaining more South African island-seeking holiday-makers, with a new office to open in the main commercial and industrial capital of South Africa.


The new office in Johannesburg is to maintain a Seychelles tourism presence in the heart of SA, STB announced on 22 February. It hopes to further boost the confidence of the travel trade in selling Seychelles and a show of commitment by the STB in the market place.

The STB also sees the move as an investment in the fast-growing Africa travel market.

In 2015 alone, despite a drop in overall inbound tourism numbers in SA, Cape Town International Airport saw a 14.4% increase in African air arrivals only.

Many airlines have also extended their reach into South Africa with an aim of serving the African continent from this hub.

Ethiopian Airlines, for example, increased their SA offering and now operates six return flights per week from Addis Ababa to Cape Town direct, while Turkish Airlines also launched direct flights between Cape Town and Istanbul in October last year.

The latter will be particularly profitable in the future, when the Istanbul New Airport becomes operational.

With the move to establish a hub in SA, the STB aims to consolidate the Seychelles market share in South Africa and Africa in general. "This is a market where competition is stiff, but possesses significant growth opportunity for Seychelles, and a move to stimulate demand will further drive arrivals from South Africa," David Germain for STB in Africa says.

Germain says, “This is a positive move, to further strengthen the existing relationship with the South African trade partners selling Seychelles in South Africa a support mechanism and building on the momentum of continued growth obtained for Seychelles from the South African market. We have every reason to believe that this office will contribute positively towards increased sales for Seychelles to a greater extent in South Africa.”

For travellers who want to head to Seychelles, the national carrier of the island,  Air Seychelles, operates several flights in a week between Johannesburg and Mahe, offering nonstop services on Airbus A330 aircraft configures with a dual class configuration.

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