Seychelles Tourism Board and Air Seychelles renew marketing agreements
The
Seychelles Tourism Board (STB)-Seychelles destination’s marketing body- and its
national airline counterpart Air Seychelles have officially renewed their joint
marketing agreement. This agreement will reinforce their collective support in
promoting the destination, once more.
Mrs. Sherin
Francis - STB Chief Executive, and Air Seychelles Chief Executive Officer- Mr.
Remco Althuis, signed a Memorandum of Understanding (MoU) at the STB
Headquarters, on Monday July 22 2019.
The
Agreement, which was signed in the presence of STB Deputy Chief Executive Ms.
Jenifer Sinon and Air Seychelles Chief Commercial Officer Mr. Charles Johnson,
covers various areas involving the two parties, concerning numerous collective
marketing activities.
The document
covers long-term partnerships between the two organisations, including
attendance and visibility of both parties at key tourism events. These events
include trade shows and fairs, trade familiarisation trips, product
presentations and workshops (among many others).
Mr. Remco Althuis, Chief Executive Officer of Air
Seychelles said: “As part of our mandate in supporting the Seychelles economy,
it is important for the national airline to jointly work with key stakeholders
in ensuring both destination Seychelles and the national airline remains
visible globally.”
He then continued in saying, “We are pleased to once
again extend an MoU with STB as part of our commitment and effort in increasing
the number of visitors to the island, and also to further promote destination
Seychelles across our network and beyond.
Air Seychelles maintains an excellent partnership
between STB as both organizations share similar goals. Following the signing of
this MoU, we will continue to work closely with STB through several joint
marketing and PR initiatives in order to continue building our market
presence in the region. We will also be building our presence across our newest
destination Tel Aviv starting as from 27 November 2019.”
Speaking
at the signing, STB Chief Executive Mrs. Francis mentioned that the
collaboration between the tourism board and the national carrier of the country
remains essential, for the destination to thrive.
She
further mentioned that she is pleased that both entities have once again
reiterated their work engagement in the interest of the destination.
Air
Seychelles provides services on a regional perspective through its regular
flights to Mauritius and Madagascar. They also provide international flights to
Johannesburg, Mauritius and Mumbai.
The
airline announced recently the opening of a new route, with the commencement of
a new service linking the Seychelles and Israel’s largest metropolitan area
(Tel Aviv) in November this year.
The signing
ceremony once again took place at the STB Headquarters in Mont- Fleuri, and saw
the presence of representatives from both organisations.