Seychelles Tourism Board France rolls out its autumn-winter outdoor advertising campaign
The
Seychelles Tourism Board (STB) launched an above-the-line advertising campaign
in France aimed at reaching out to potential holidaymakers on that market.
The
advertising campaign ran from September 11th to the 24th
in the French capital of Paris, where visitors were able to get a taste of
Seychelles through various displays of the Island paradise that were set up
around the city.
The
campaign exposed the Parisians to the tropical charms of the illustrious
Seychelles Islands and the diversity of the activities it has to offer all its
visitors. This presented the Seychelles as a holiday destination for the locals
during the winter holidays, which are fast approaching.
With the
assistance of JCDecaux, a leading French company of outdoor advertising
worldwide, visuals were designed and strategically installed around Paris and
other suburban areas.
To maximise
the exposure of the Seychelles in Paris, 161 panoramic adverts were set up in
kiosks in busy zones close to commercial areas such as the Champs Elysees, some
libraries, city hall, boulevard Haussmann. Outdoor billboards were also placed
in key locations in the Parisian suburbs.
The
Parisian Open Tour busses, 100% green energy buses which offer sightseeing tour
of the capital, also gave the Seychelles exposure by displaying its tropical
landscapes on several buses between the September 11th and 24th.
These buses circulate the most emblematic neighborhoods and the most well-known
monuments of the capital, on a daily basis. Around 40% of the active high
purchasing power Parisians frequent these routes, and were therefore exposed to
these remarkably stunning pictures.
The STB
Paris office is continuously increasing Seychelles visibility on the French
market through digital media, which at the moment is especially dedicated to
diving before the international dive show in Paris in January 2020. Also,
through print, STB Paris is promoting the Seychelles lush tropical environment,
turquoise waters, sandy beached and vibrant marine life, as well as the creole
culture to the French public.
The
Seychelles Tourism Board Director for Europe, Bernadette Willemin, said: “The
communication plan was aimed at being present in the heart of the capital and
the nearby suburbs, which are affluent areas with great potential for our
destination.”
Mrs
Willemin added that “the outdoor campaign will go a long way in making
Seychelles more visible on the French market and reach even more potential
holidaymakers that may not necessarily have the chance to visit trade fairs and
workshops conducted on the market”.
France has
long been a major tourist market for Seychelles, currently it is the second
largest market for Seychelles, after Germany. After closing the year 2018 with
an increase in the number of visitors by 6%, France continued to show positive
signs at the beginning of this year 2019. Figures from the National Bureau of
Statistics (NBS) records show that as of September 22nd 2019, 30,310
visitors were from France.
