Seychelles Tourism Board strengthens its outreach in India with three-city roadshow
The key industry players from Seychelles
including hotel partners and Destination Management Companies (DMC) alongside
the STB representatives. The team, consisting of Mrs. Elsie Sinon- Senior
Marketing Executive from the STB Headquarters, Ms. Shakambri Soni and Mrs.
Priya Ghag from the Seychelles Tourism Board’s India office, connected with
approximately 225 prominent Indian travel and tour operating companies to
strengthen their outreach in India.
On the hotel accommodation services side
Berjaya Hotels and Resorts, Cerf Island Resort, Four Seasons Seychelles, Hilton
Resort & Spa, MAIA Luxury Resort & Spa, Savoy Resort & Spa, Coral
Strand Smart Choice Hotel, JA Enchanted Island Resort and soon to open Club Med
Seychelles were present at the roadshow.
Creole Travel Services, Mason’s Travel,
Vision Voyages represented on the DMC side, Variety Cruises as a cruise
operator and Air Seychelles, the national carrier, stood alongside the
delegation as part of the Seychelles services experience.
The
trade partners and travel agents were given the chance to network with the
exhibitors to learn more about the destination including the diverse products
and experiences the Seychelles offers during this interactive roadshow.
Present at the roadshow on the STB team Mrs.
Sinon mentioned her satisfaction to have had a successful event in India.
She emphasised that such events create a
platform to help service providers in Seychelles and Indian tour operators, to
connect and understand mutual needs so as to better design and deliver the
Seychelles to all clients, particularly new-age travellers from India while
retaining the growth momentum of Indian arrivals into the Seychelles.
Commenting on the event, Ms. Sherin Francis,
STB Chief Executive stated that the annual roadshow in India is one of the marketing events that
extremely substantial for the destination.
“It gave us immense pleasure to see our
Indian partners always eager to keep updated about the Seychelles. This
roadshow was well attended and received a remarkable response from all three
cities. India represents a substantial and vast market for Seychelles and these
planned events help us to understand the current market dynamics and connect
with the existing as well as potential Indian tour operators in Chennai, Ahmedabad
and Delhi,” said Mrs. Francis.
On her part Ms. Lubaina Sheerazi, STB
representative in India further added, “We are extremely pleased to have
received positive and encouraging feedback from stakeholders about the format
and quality of meetings conducted at the roadshow. Delhi and Ahmedabad have
been among the top three markets for Seychelles and we wanted to revisit these
cities to ensure quality engagement with all trade partners there. With our
marketing strategies and efforts, we continue this engagement and reach out to
more potential markets in the coming years.”
As part of its marketing strategy, each year
STB plans to target newer cities in India through roadshows, workshops and
selective meetings. STB encourages their partners to participate in the 2020
edition of the roadshow as India is an immensely significant market for the
Seychelles.
