Monday, 16 November 2020

Industry News

The Seychelles Islands participates in the first virtual World Travel Market


After 40 years of being held in London, the 41st World Travel Market steps into the virtual world, bringing the annual international travel event to the doorsteps of tourism players across the globe. The Seychelles Islands made an appearance before global tourism stakeholders.

The Seychelles Tourism Board (STB) and several industry partners including Seychelles Hospitality & Tourism Association (SHTA), Mason’s Travel, 7° South, Creole Travel Services and Hilton Seychelles, represented Seychelles.

Speaking about the importance of Seychelles' participation at WTM Virtual, STB 
Chief Executive, Mrs Sherin Francis emphasised the importance of consistency in destination marketing tactics.

“Tourism marketing is a continuous business. You cannot take a pause and hope to pick up several months later. The day Seychelles disappears from the scene, another destination will be quick to replace us. Therefore, it is very important that we keep the destination visible and remain in communication with our existing partners and within reach of new potential partners. The virtual WTM has been ideal in that sense.” 

Over three days, the Seychelles delegation attended live conference sessions and forums tackling some of the major issues the industry currently faces, as well as speed networking sessions, one-to-one meetings, and virtual networking opportunities.

The agenda for this year’s WTM centred around restoring and developing business connections, growing one’s network, one’s brand and learning how to make a comeback. 

Speaking about the global event, STB Regional Director for Europe, Mrs Bernadette Willemin said, “It is important that we keep the global travel conversation alive. The delegation used this platform to tap into a wide range of online business opportunities. STB participants alone attended over 150 meetings with professionals from different parts of the world. In this new virtual space, one could also discover the latest trends and hear the opinions of the industry’s leading executives.”

Despite moving to a virtual stage, the event was as just successful as it had been in previous years, attracting a large crowd of exhibitors from all corners of the world as well as international journalists seizing the chance to keep up with travel industry news and network.

WTM London has been shaping the future of travel for over 40 years by facilitating the connection of people within the travel industry, bringing their global experience to local markets.